Understand the searches.
Research keywords and search demand, organize the terms that matter, and explore content ideas. Use trends and seasonality to give that research context.
SEO & research
Find the opportunity.
Do something with it.
Keep keyword research, competitor gaps, rankings and website health beside the pages you can actually improve. Spend less time exporting findings and more time turning them into work for the client.
Research that stays close to delivery.
From choosing a topic to reviewing a ranking change, the work belongs to the same client.
See the competitive picture.
Review competitor visibility and content gaps. Identify topics worth investigating rather than building a plan from a list of disconnected keywords.
Follow rankings and visibility.
Track selected search terms and review movement. Explore AI visibility separately from traditional search positions; each tells you something different.
Find the website issues.
Use site audits, crawl exploration, and page-level optimization tools to examine the site. Prioritize work based on the actual issue and the client’s goals.
Close the gap between finding and fixing.
- 01
Find the gap
Research demand, competitors and the site’s current visibility.
- 02
Act on the finding
Use the research to choose content, improve pages or address website issues in Elara.
- 03
Track what changes
Review rankings and site health to inform the next round of work.
Search results vary by location and time. Tracking and research help inform decisions; they do not guarantee a position or a business result.
Can Elara replace my separate SEO research subscription?
If your agency uses a suite such as Ahrefs for keyword research, competitor gaps, rank tracking and site audits, Elara brings those categories of work into the client workspace. Compare the specific data coverage and specialist features your agency needs before retiring an existing tool.
How does SEO connect to the website work?
Research, site health, content planning and website management sit within the same client context. You can move from identifying a need to preparing or improving the relevant content without moving the client into another platform.
How is this different from Local Radar?
SEO research covers keywords, competitors and website visibility. Local Radar adds geographic grid tracking for map results across a local market.
Built around your agency
Give your agency room for more clients.
Give your next client a connected home for their website, SEO, content and social. Give yourself the capacity to take on the one after that.